Overview
Purpose
The purpose is to share information to our audience and in turn, build a profit. We want to show that we are the best company out there and that they should come to us for white water rafting. We want to come across as professional and exciting at the same time as some of our audience may be concerned about safety, so the more professional we come across as the better. We want the design to appeal to the audience since they are what is going to help us build a profit. The information that we are portraying should be clear and accurate so that anyone can easily understand the website.
Audience
Our target customers are young adults to middle age adults that enjoy adventure, whether that be a business group looking to do a team bonding activity to a group of college kids looking for a fun weekend activity. They enjoy being outside and in the water, but are not at the level to go white water rafting on their own since our company provides a guide. They want to have all the equipment provided for them to use. Our audience will access the site through desktops, laptops and mobile devices so that it is easily accessible whenever they try to use it. The audience would like the prices in an easy to find place and also have the ability to book a date online. If coming as a group they would like to be able to have both options to pay individually or in one lump sum.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/396e94-e7c24f-a43312-381d2a-aabd8c
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #365b6d | #f2f1ec | #41c1ba | #ffbb91 |
Typography
Heading font: 'Amatic SC', cursive;
This font has been chosen as the heading font because it is bold, easily readable and yet still something a little bit different
Paragraph Font: 'Montserrat', sans-serif;
There is a clear difference between this font and the heading font, making them easy to distinguish. This font is still clear and easily read.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
